Saturday, September 24, 2011

The way fitness should be


Boca Raton, Florida– The Facility for Personal Training opened on March 5, 2011 in Boca Raton at 1200 South Rogers Circle, and has begun to revolutionize the personal training industry. The Facility offers first class amenities to the Trainers, including a flat screen TV and reading lounge, a kitchen, and classroom for seminars. Clients also enjoy luxury amenities such as private showers, towels, and bathrobes in an upscale environment. Trainers pay a “usage” fee for their private session which is a different approach to the personal training business model. Additionally, the Facilitydistinguishes itself from “open membership” gyms in that all Clients are training with Personal Trainers and not by themselves. The business model also includes reaching out to the community with scholarships and free sessions for obese children. The website is www.thefacilitybocaraton.com and the Facility can be reached at 561-997-UFIT (8348).
“Our goal is to provide the ultimate personal training facility for our clients and trainers at a surprisingly affordable price,” said Randy Levine, Managing Partner. The company reached out to a team of doctors and professional trainers to select the most effective and ergonomically state-of-the-art equipment to meet the needs for all of our training disciplines. Compliments received from Trainers and Clients alike confirmed that the hi-tech ambient lighting creates excitement, and is conducive to an intimacy between the Trainer and Client that allows for optimized results and concentration. The blend of softer and colorful lighting effects (color washed walls change every few seconds), combined with motivational music played at moderate volume ignited what Bonnie Schaefer, the former CEO of Claires Stores Worldwideand Facility client exclaimed; “It’s a fantasy world for fitness!”
Levine said that “our vision is for the clients to enjoy training sessions, avoid the hassles of open membership gyms, and to offer a level of exclusivity not available anywhere else in the community, and to provide it at a price that fits everyone’s budget.” In fact, the Facility provides personal training sessions that are lessexpensive than almost all of its local competitors, whether smaller studio’s or larger full service gyms.
Levine also stated that the company was seeking excellence in every piece of equipment the company purchased, leading to Dr. Barry Steinberg, PhD., M.D., D.D.S, FACS to exclaim, “The best personal training facility I have ever seen!”
The Facility of Boca Raton also plans to roll out at least 6 units within 24 months, all in upscale communities. “Many people are simply uncomfortable in crowded gyms, and certainly the wave of the future is the emphasis on fitness, weight loss, as well as strength and personal training,” cited Levine.
Levine also noted that personal trainers have a difficult time finding opportunities in which to succeed. The Trainers needed a business model that allows them to thrive as entrepreneurs, and the Facility creates a win-win situation that will revolutionizethe personal training industry!”

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